How would you like a mobo named after you?
In an attempt to improve its positions in the high-end market ABIT Computer, a company that is mostly known for its mainboards designed for overclockers, is said to introduce its Fatal1ty mainboard-series shortly, bringing extreme speed and feature-set, but only for those, who can afford this.

Read more here:
http://www.xbitlabs.com/news/mainboards/display/20041015103602.html