Blink 182 are participating in a pretty unique new marketing campaign with Doritos, reports Wired Magazine. According to the article, a special symbol printed on limited-edition packages of Doritos Late Night chips, will serve as a ticket. To unlock the video, you visit the Doritos Late Night website, put the symbol in front of your webcam and watch as a stage pops up from the chip bag.

Similar augmented reality campaigns were used to promote Transformers and Star Trek. You can find more details on the tech here.

You can find more details here.
Source Blink 182 are participating in a pretty unique new marketing campaign with Doritos, reports Wired Magazine. According to the article, a special symbol printed on limited-edition packages of Doritos Late Night chips, will serve as a ticket. To unlock the video, you visit the Doritos Late Night website, put the symbol in front of your webcam and watch as a stage pops up from the chip bag.

Similar augmented reality campaigns were used to promote Transformers and Star Trek. You can find more details on the tech here.

You can find more details here.
Source