In yet another attempt to avoid going to Apple’s iTunes service, Universal has unveiled plans to sell singles on USB memory sticks. The company will be selling the singles for £4.99 ($10 US) with a handful of songs, and multimedia content that can be reached on the Internet.

This compares with digital download services which are priced at $0.99 and do not include any other material other than the specific song requested by the consumer. The company defended the unusual plan saying:

This is aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be.

You can find some more details here.
Source In yet another attempt to avoid going to Apple’s iTunes service, Universal has unveiled plans to sell singles on USB memory sticks. The company will be selling the singles for £4.99 ($10 US) with a handful of songs, and multimedia content that can be reached on the Internet.

This compares with digital download services which are priced at $0.99 and do not include any other material other than the specific song requested by the consumer. The company defended the unusual plan saying:

This is aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be.

You can find some more details here.
Source